Agentifact assessment — independently scored, not sponsored. Last verified Mar 6, 2026.
Adobe Firefly (Video)
Adobe Firefly includes the Firefly Video Model, the first commercially safe AI video generation system for extending clips, generating B-roll, and producing video from text or image prompts, integrated into Premiere Pro and the Firefly web app. Subscription plans start at $9.99/month (Standard, ~20 five-second videos) and $29.99/month (Pro, ~70 videos). Adobe also offers Firefly Services for enterprise developers via a REST API. In December 2025, Adobe partnered with Runway to integrate Runway's generation models into Firefly workflows.
Viable option — review the tradeoffs
You need commercially safe AI video generation and editing for client work without IP risks or endless regenerations.
Solid 5-sec clips with surgical edits saving hours; unlimited gens promo ended Jan 2026—now credit-limited (~20-70 videos/mo); high creative control but short clip lengths.
You want to automate B-roll, extensions, and assembly in agent workflows while staying in Adobe ecosystem.
Reliable for pro workflows with Premiere integration; API solid but geared for high-volume—test credits first; excels in safe, editable outputs over raw novelty.
Short Clip Durations
Primarily generates ~5-second videos; longer via extensions/edits but not native long-form.
Credit Limits Post-Promo
Unlimited gens ended Jan 15, 2026—Standard (~20 videos/mo), Pro (~70); overages require upgrade. Monitor via dashboard to avoid mid-job halts.
Firefly prioritizes safe, editable pro workflows; Runway favors experimental speed.
Client/commercial projects needing IP safety, Adobe integration, precise edits.
Rapid prototyping, longer clips, or non-commercial experiments.
Trust Breakdown
What It Actually Does
Generates or extends video clips from text descriptions, images, or existing footage within Adobe Premiere Pro and a web app. Helps creators produce B-roll and fill content gaps without shooting new footage.
Adobe Firefly includes the Firefly Video Model, the first commercially safe AI video generation system for extending clips, generating B-roll, and producing video from text or image prompts, integrated into Premiere Pro and the Firefly web app. Subscription plans start at $9.99/month (Standard, ~20 five-second videos) and $29.99/month (Pro, ~70 videos). Adobe also offers Firefly Services for enterprise developers via a REST API.
In December 2025, Adobe partnered with Runway to integrate Runway's generation models into Firefly workflows.
Score Breakdown
Protocol Support
Capabilities
Governance
- permission-scoping
- rate-limiting